Indulge in Minden's new "Real Sugar" video out today, a decadent journey with a bittersweet twist.
"We wanted to create something that felt like a scene ripped from a feature film," directors Michael Raines and Garret Curtis told Bullett. "The two leads could be lovers, victims, perpetrators — you name it. We were thinking of Alfred Hitchcock, Luis Bunuel and Robert Bresson, who so cleverly were able to strip down actions to the point of fetish — which is exactly what the song so genuinely does."
"Real Sugar" is the lead track off Minden's new album, Sweet, Simple Things, which is out now everywhere you want it to be.